10 MINUTES OF BONDING WITH VIVIANA
Inteview by Julianne Bond
Interview by Fabrizio Borghini
Imagining Art as Beauty, Passion and Transformation
Interview by Macy Matarazzo
Media (Print / Online)
KIVO DAILYViviana Puello Dedicates Life’s Work and Company to Promoting Art and Peace
MEDIUMArtist-Activists in the Digital Age Impact a Worldwide Audience With ArtTour International Magazine
KAKE ABC COMViviana Puello Provides Platforms for Artist-Activists to Amplify Their Message Globally
FOX34.COMViviana Puello Giving Artists All Over a Platform to Showcase Their Work
THE NY WEEKLYArtist-Activist Empowers Creative Individuals in the Digital Age Through Revolutionary Platform
THE NY WEEKLYTop 20 People To Follow on Instagram in 2020
From Italy, Spain, Portugal, Lebanon, to Morocco and Dubai, see some of the most exciting projects Viviana has produced and hosted!
Viviana Puello Bio
As Editor-in-Chief of ArtTour International Magazine, Viviana Puello has published 52 issues; it reaches 2 million readers worldwide.
Most recently Viviana Puello was featured as one of New York Weekly’s Top 10 Female Entrepreneurs of 2020.
Viviana Puello is an award-winning artist, writer, entrepreneur, Founder/CEO of ArtTour International—a revolutionary multimedia platform that promotes artists worldwide. As CEO, she has expanded the platform to include print and digital publications, an award-winning TV show, international events, and more! It now serves talented people from more than 205 countries.
As an art marketing expert with extensive experience, Vivian has helped hundreds of artists transition from their 9-5 jobs to full-time art entrepreneurs. In her workshop “Debunking The Myth of Starving Artist,” Viviana teaches artists how to create successful art business, market their art, find the importance of having an inspiration-based career, and staying true to their message.
Puello is also the host of “ArtTour International,” a television series that’s traveled to more than 50 cities across the globe to support artists and help emerging art organizations. Puello is also the founder of “Artists For A Green Planet” and “Create4Peace”, which help artist-activists find a voice. She’s also the founder and Director of Vivid Arts Network, an international art event platform to offer artists the opportunity to cross over continents with their art and expand their reach.
Puello also obtained the First Time Director and Top Documentary Awards for her environmental film Kintsugi: The Line of Destiny. The stunning film aims to encourage audiences to choose an eco-friendly lifestyle.
She has featured on CBS News, Medium, ABC, Fox, The NY Weekly, The Washington Post, LA Wire, NY Wire, The American Reporter, Venezuela TV, Brazil TV, Toscana Cultura, and Incontri con L’Arte in Italy among others.
Debunking The Myth of the Starving Artist
Although the most traditional way to make money as an artist is to sell your work, most artists make the more significant bulk of their revenue in other creative ways. Here are some tips to make money with your art:
- Teach online classes. With the Covid19 pandemic, many people are taking courses to do something productive. Musicians, Crafters, painters, photographers, are just some of the creatives in high demand.
- License your art to stock agencies. Earn royalties from your work. By licensing your images, music, or videos to stock agencies, you can create an income from earned royalties.
- Sell your art in the form of prints or wearables. Use one of the many online services available free of charge (they usually take a small commission in exchange), and you only have to upload your images, words, poems, etc.
Become A Collector and Invest in Art Without Breaking the Bank.
The holiday season is here, and everyone is concern about spending money on gifts. An ingenious way to gift to loved ones and family members is by presenting them with a gift that will increase in value as time goes by. Here are some tips for buying art within your budget:
- Check out open studios sales. End of year will have plenty, and ALL open studios have that particular corner where artists put original works at discounted rates. Go for it, and you’ll take home a new family heirloom.
- Offer the Artists to buy their Palettes: Can you imagine how much someone would pay now to have a palette that Van Goh used to paint Starry Night? Artist Palettes are fascinating, full of texture, and vibrant colors and can be mounted as original artworks. Have the artist sign it for you and voilá!
- Buy small originals. Instead of heading to the department store to invest $500 on a mass-produced copy, check out your local gallery and pick up a small original. The value will only increase with time. Chances are the artist becomes the next big thing and bingo!
- Buy wearable originals. Lots of artists are creating handmade decorative and wearable art nowadays. Give that to your children or grandchildren. Besides helping an artist in need, you will teach your loved ones to appreciate art at a young age.
Art and Sustainability:
Want to start doing art but don’t have a budget for art materials? Mother has your back! Think Earth and your creative juices will be flowing.
- Check out your natural department store, aka the neighborhood park and pick up leaves, branches, rocks, anything you find appealing. Use them to create a natural installation in your home. Enjoy a beautiful oasis that you can use as meditation space in those cold winter days.
- Repurpose containers. Lots of them have exciting shapes. You can clean it, wrap it with paper, write a love note, and glue it to it, and more. Just be creative and use only the materials you find at home.
- Use discarded food as paint materials. Create paint from fruits and vegetables from spinach, kale, strawberries, beets, blueberry, red raspberry cabbage, carrots, orange peels, and many more; your kitchen has a full-color palette for your very first masterpiece.
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